Every year in Matala a great party takes place which lasts for three days and nights. During this festival time stops and we are taken to another era in the near past, the era of the hippies! The reason for the revival of this era was the 2011 presentation of the book by Arn Strohmeyer «The Myth of Matala», a presentation accompanied by various concerts and events. The Matala Beach Festival is growing every year and attracts more and more people who want to experience, even for a short while, the carelessness of the hippies. It has become an international meeting point.